Public awareness is critical to driving lasting change. Many parents are unaware that they are suffering from trauma, many professionals lack the tools to support birth trauma. Our 2023 next phase of #ThinkTraumaNow aims for birth trauma to be as widely recognised as Postnatal Depression (PND) and the menopause.
We are currently reaching 9% of parents with our support resources, we want this to be 90%.
Our #thinktraumanow campaign
“We need birth trauma to be as well-known as PND and the menopause”
— Dr Rebecca Moore, Make Birth Better Co-founderWe are currently reaching 9% of parents with our support resources, we want this to be 90%.
To do this we will:
ensure that birth trauma is included in mental health resources shared with parents
upskill antenatal educators to include birth trauma in their teaching
develop a self-assessment tool for parents to assess their symptoms
provide them with a download on birth trauma they can take to their GPs
73% of women tell us they have not been asked by a health professional about their birth experience. We are flipping this statistic around. We will make sure that 75% of women say they have been asked about their birth and that trauma support is signposted.
GPs and Health Visitors are pivotal in changing this statistic and are also a key target group for the campaign.
Our #ThinkTraumaNow campaign has three influential Campaign Ambassadors
#ThinkTraumaNow is a grassroots campaign that’s being co-led by our Champions, our core team and our Campaign Ambassadors: Dr Punam Krishan (GP, Broadcaster & Author), Emma Tucker (experienced Health Visitor, Pediatric Nurse & Perinatal Mental Health Champion) and Illiyin Morrison (Birth Trauma Specialist Midwife, Birth debrief facilitator & Author). Punam, Emma and Illiyin are influential voices in their fields and are fundamental to achieving our two long term campaign outcomes.
Campaign Milestones
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Trauma prevention and treatment in light of Covid-19
Before the pandemic hit, birth trauma statistics already had a sobering status quo.
Add Covid-19 restrictions to the mix and you see trauma statistics skyrocket. This is why we launched #ThinkTraumaNow.
Read about the campaign launch in 2020 here.
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In 2023 we launched a new three year strategy for the next phase of Think Trauma Now which we co-produced with our champions. Our three year plan builds on our campaign learnings since its launch at the start of the pandemic. Our mission focus: we want everyone to know about birth trauma and how to find support.
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